Cosmetics for men and women using natural active principles, 100% made in Italy

Our values

Why NATURANS?

Because a love of nature and the way it constantly regenerates prompted us to seek out the finest plant-based active ingredients that modern cosmetic research has transformed into skincare products to maintain and enhance every woman’s beauty.

Our deeply ingrained respect for nature – and people  has led us to create, safe, effective, high quality products without neglecting the environment. In fact, we keep paper and packaging to a minimum.

Starting from these principles, NATURANS has developed a line of cosmetics made with natural ingredients from plants  such as vegetable oils and butters (shea butter, almond oil, jojoba, argan), traditional Mediterranean (blueberry, chamomile, myrtle, mallow, horse chestnut, ivy, grape, linden, propolis), or more exotic (aloe vera, avocado, ginseng), plant extracts that we  enrich with ingredients from the marine ecosystem (algae, kelp) and the soil (clay), to create effective, well-tolerated products using latest generation formulas.

The NATURANS product line is the result of in-depth laboratory tests to verify quality and effectiveness: our aim is to satisfy our customers by reawakening sensations of wellness through the scents and fragrances that only nature can offer.

Our products are characterized by their soft, velvety texture; they are rich in phyto-therapeutic ingredients that help to restore the skin’s balance and natural luminosity. Each of these active ingredients has a specific and intense effect that is visible from the very first application; and we offer products for all skin types.

Research

Thanks to the research and studies by our collaborating laboratories, we have developed a full line of natural, plant-based cosmetics that do not contain GMOs or harmful substances.  They are rich in active ingredients which have been studied to provide beneficial effects for every skin type.  All our products mirror our values, they are Made in Italy and are not tested on animals.

The laboratories we use for our products are all Italian, they comply with European Legislation on Cosmetics and UNI EN ISO 9001:2000 regulations so that they work according to GMP (Good Manufacturing Practice).  GMP represents the part of quality assurance that guarantees consistency among the various production lots and, thus, compliance with the parameters authorized in the registration dossier, this includes carefully selecting high quality raw materials, and having skilled, qualified personnel involved in every aspect  of product formulation.  Quality control inspections begin with the raw materials and continue through all phases of production, both inside and outside the laboratories to assure compliance with the scientific and technical criteria that guarantee product quality.  All production batches undergo chemical, physical and microbiological tests prior to packaging.

Our mission is to develop innovative, effective, hypoallergenic products of proven safety.  The laboratories that produce our products study, test and constantly update new active ingredients, to create natural skin cosmetics that enhance beauty and protect it from damage caused by time, weather and pollution.